Publicity that works for you.

Anyone can pitch media, we create reaction.

FIND OUT HOW

Micro agency,

Macro results.

Hi.

You’re probably here because you need a publicist. Or maybe you’re not sure if you need one at all. Don’t worry; we hear that a lot.

We’re Catalyst. We’re a small but scrappy micro agency based in Minneapolis, our True North, and the San Francisco Bay Area. We got our start and earned our chops in book publicity, working in-house for non-fiction publishers before forging out on our own in 2003.

We’ve since moved on to other projects that align with and move us, whether it’s a book, a film, a podcast, or a cause-related organization. We’re known for our expertise in the areas of health & wellness, personal development & transformation, social issues, spirituality & self-help. Since 2003, we’ve helped hundreds of clients to amplify their message to millions.

We specialize in publicity, marketing, social media, influencer engagement, and content strategy and marketing. We include all of that to be strategic, but publicity is our superpower and the core of what we do. And we’ve proven time and time again that you don’t have to BE big to PLAY big.

We believe that publicity can be innovative AND affordable and that you don’t have to be your own publicist (no matter how many $99 courses tell you that you can) or that you need a second job to pay for it.

Whether it’s a bestseller campaign or a podcast launch or a first-time author, we’re here for you.

LET'S TALK

A few places you’ll find our clients

Services

Integrated Strategy

We use research, analysis, cultural insight, and almost 30 years of experience to craft an innovative strategy that will connect with your audience in meaningful ways.

Publicity and Public Relations

We create award-winning, innovative integrated campaigns that create visibility and connect you with your target audience.

Social

Social media that cuts through the clutter and engages your audience.

Influencer Engagement

Leverage the power of macro and micro influencers to grow your audience and drive sales.

Content

Innovative content that achieves your goals and the creation, distribution, and measurement of performance.

FIND OUT MORE

Our Mission

We embrace mindfulness

We embrace mindfulness as both our personal and professional practice and are guided by equanimity. We are assertive on our clients’ behalf, but are not aggressive. We believe that you can operate in a high-stress, high stakes media environment in a kind, compassionate way.
We believe in accountability & transparency
Our relationships are everything
We model resiliency
We're in this together

People say nice things

“Lisa is an expert publicist who gets phenomenal results. She is highly respected and appreciated in her field and is truly a wonderful person who cares about her clients. Lisa always goes beyond the call of duty with her time and energy. She has helped me tremendously and I thank my lucky stars every day she is my publicist.”

Sera Beak

AUTHOR

has worked with Lisa on 3 books since 2006

“On every project Lisa has worked on with me, she approaches it with creativity, style and determination. Without a doubt, one of her greatest strengths is that she maintains her long standing relationships with members of the media and clients through her great work. While she works independently, Lisa is a valued asset to me and no matter what I am working on, I count on her to be part of my team.”

Brian Rusch

Author, Coming Out Into My Own Legacy

former Executive Director of The Dalai Lama Foundation, the Desmond Tutu Peace Foundation and Project Happiness

“Lisa is exactly what you want in a publicist – tireless, supportive, wise, well-connected, and innovative. But above all, Lisa is just a fantastic person. I always feel lucky to have her in my corner.”

Jaimal Yogis

Author

has worked with Lisa on 4 books and one film

“Lisa Braun Dubbels is the real deal. She’s been rocking this industry for over 20 years with passion, professionalism and a spirited heart that makes to process of marketing and publicity fun. I’m grateful to Lisa for her guidance, wisdom and heart (which she’s full of) and recommend her highly to anyone looking to take their work to the next level.”

Chris Grosso

Author

has worked with Lisa on 3 three books

Work with Lisa if you want bespoke representation. Anyone can assemble a list of press contacts and try to get you slotted for interviews or exposure. Lisa takes the time to listen with her heart and match your work with those who are ready to receive it. No bullshit or hype, just real advice crafted with care and informed by many years of experience.

Jacob Nordby

author | creative guide | speaker

“Lisa Dubbels has been hands down the best publicist with whom I have ever worked. She has demonstrated not only an understanding of my diverse communities but also a sensitivity to our issues and provided me with the best direct guidance on how to move forward in my writing career to reach my audience. All this and she is also genuinely fun.”

Christopher Penczak

Author

has worked with Lisa on a number of books since 1999