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Publicity that works for you. 

Anyone can pitch media, we create reaction.

 

FIND OUT HOW

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Micro agency,

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Macro results.

Hi.

You’re probably here because you need a publicist. Or maybe you’re not sure if you need one at all. Don’t worry; we hear that a lot. 

We’re Catalyst. We’re a small but scrappy micro agency based in Minneapolis, our True North, and the San Francisco Bay Area. We got our start and earned our chops in book publicity, working in-house for non-fiction publishers before forging out on our own in 2003. 

We’ve since moved on to other projects that align with and move us, whether it’s a book, a film, a podcast, or a cause-related organization. We’re known for our expertise in the areas of health & wellness, personal development & transformation, social issues, spirituality & self-help. Since 2003, we’ve helped hundreds of clients to amplify their message to millions.

We specialize in publicity, marketing, social media, influencer engagement, and content strategy and marketing. We include all of that to be strategic, but publicity is our superpower and the core of what we do. And we’ve proven time and time again that you don’t have to BE big to PLAY big. 

We believe that publicity can be innovative AND affordable and that you don’t have to be your own publicist (no matter how many $99 courses tell you that you can) or that you need a second job to pay for it. 

Whether it’s a bestseller campaign or a podcast launch or a first-time author, we’re here for you. 

A few places you’ll find our clients

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Services

We use research, analysis, cultural insight, and almost 30 years of experience to craft an innovative strategy that will connect with your audience in meaningful ways.

Integrated Strategy

We use research, analysis, cultural insight, and almost 30 years of experience to craft an innovative strategy that will connect with your audience in meaningful ways.
We create award-winning, innovative integrated campaigns that create visibility and connect you with your target audience.

Publicity and Public Relations

We create award-winning, innovative integrated campaigns that create visibility and connect you with your target audience.
Social media that cuts through the clutter and engages your audience.

Social

Social media that cuts through the clutter and engages your audience.
Leverage the power of macro and micro influencers to grow your audience and drive sales.

Influencer Engagement

Leverage the power of macro and micro influencers to grow your audience and drive sales.
Innovative content that achieves your goals and the creation, distribution, and measurement of performance.

Content

Innovative content that achieves your goals and the creation, distribution, and measurement of performance.

Our Mission

  • We embrace mindfulness as both our personal and professional practice and are guided by equanimity. We are assertive on our clients’ behalf, but are not aggressive. We believe that you can operate in a high-stress, high stakes media environment in a kind, compassionate way.

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