Micro agency,
Macro results.
Hi.
You’re probably here because you need a publicist. Or maybe you’re not sure if you need one at all. Don’t worry; we hear that a lot.
We’re Catalyst. We’re a small but scrappy micro agency based in Minneapolis, our True North, and the San Francisco Bay Area. We got our start and earned our chops in book publicity, working in-house for non-fiction publishers before forging out on our own in 2003.
We’ve since moved on to other projects that align with and move us, whether it’s a book, a film, a podcast, or a cause-related organization. We’re known for our expertise in the areas of health & wellness, personal development & transformation, social issues, spirituality & self-help. Since 2003, we’ve helped hundreds of clients to amplify their message to millions.
We specialize in publicity, marketing, social media, influencer engagement, and content strategy and marketing. We include all of that to be strategic, but publicity is our superpower and the core of what we do. And we’ve proven time and time again that you don’t have to BE big to PLAY big.
We believe that publicity can be innovative AND affordable and that you don’t have to be your own publicist (no matter how many $99 courses tell you that you can) or that you need a second job to pay for it.
Whether it’s a bestseller campaign or a podcast launch or a first-time author, we’re here for you.
A few places you’ll find our clients
Services
Integrated Strategy
Publicity and Public Relations
Social
Influencer Engagement
Content
Our Mission
People say nice things
“Lisa is an expert publicist who gets phenomenal results. She is highly respected and appreciated in her field and is truly a wonderful person who cares about her clients. Lisa always goes beyond the call of duty with her time and energy. She has helped me tremendously and I thank my lucky stars every day she is my publicist.”
“On every project Lisa has worked on with me, she approaches it with creativity, style and determination. Without a doubt, one of her greatest strengths is that she maintains her long standing relationships with members of the media and clients through her great work. While she works independently, Lisa is a valued asset to me and no matter what I am working on, I count on her to be part of my team.”
“Lisa is exactly what you want in a publicist – tireless, supportive, wise, well-connected, and innovative. But above all, Lisa is just a fantastic person. I always feel lucky to have her in my corner.”
Work with Lisa if you want bespoke representation. Anyone can assemble a list of press contacts and try to get you slotted for interviews or exposure. Lisa takes the time to listen with her heart and match your work with those who are ready to receive it. No bullshit or hype, just real advice crafted with care and informed by many years of experience.
“Lisa Dubbels has been hands down the best publicist with whom I have ever worked. She has demonstrated not only an understanding of my diverse communities but also a sensitivity to our issues and provided me with the best direct guidance on how to move forward in my writing career to reach my audience. All this and she is also genuinely fun.”
