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Catalyst Retainer—Catalyst
Service / Catalyst Retainer

LONG-TERM
PARTNERSHIP.

Catalyst Retainer — Long-Term Partnership

Sustained visibility, strategic foresight, and the kind of trust that only comes from knowing your work deeply.
What This Isn’t
  • A monthly retainer for random tasks
  • A junior team running a checklist
  • “Pitch and see what happens”
  • Low-cost, high-volume PR
  • Guaranteed placements
The Problem
Most visibility efforts fail because they’re episodic. A launch. A round of pitching. A burst of content. Then momentum resets, relationships don’t build, and opportunities don’t compound.
Catalyst exists to change that. Visibility is built over time—not chased in spikes. Positioning is continually refined. Opportunities are actively developed.
What Catalyst Includes

What Catalyst Includes

Ongoing

Message & Positioning

Your work evolves. Your messaging should too. Continuous refinement of positioning, narrative, and how your ideas are expressed publicly.

Sustained

Earned Media & Outreach

Relationship-aware media work. Not one round. Not a list. Ongoing, adaptive outreach built on real angles and real conversations.

Active

Opportunity Development

Not everything comes from pitching. Podcasts, speaking, partnerships—the work where visibility compounds.

Strategic

Content & Platform

What you publish and where. Editorial strategy and platform alignment so your owned channels reinforce your earned visibility.

Targeted

Selective Execution

Key page refinement, conversion shaping, social content that supports positioning. Not high-volume production. Targeted work.

Always

Direct Access

No layers. Direct access for decisions, messaging, and real-time guidance. Because timing and judgment matter.

How It Works

How It Works

01
Initial Alignment
Define priorities, positioning, and immediate opportunities.
02
Active Strategy + Execution
Outreach, content direction, opportunity development. Adjusted continuously.
03
Ongoing Optimization
Refine based on what’s landing, what’s not, and where new opportunities emerge.
Fit
This Is For
  • Authors preparing for a full-scale launch
  • Thought leaders building long-term platform
  • Founders whose work requires sustained public presence
  • People who understand visibility takes time
Not a Fit
  • × Short-term projects with fixed endpoints
  • × Quick wins or guaranteed placements
  • × Anyone unwilling to engage in strategy
  • × Low-cost, high-volume PR
Investment
Custom
Retainer
Monthly
Year-Long
Minimum
Catalyst is a monthly engagement designed around your work—not a templated package. After an initial conversation, you’ll receive a clear scope: what’s included, what we’ll prioritize first, and what a realistic timeline looks like.
This is a mutual fit. We’ll assess together whether this level of partnership makes sense before moving forward. Not sure if Catalyst is right? Start with a Clarity Blueprint—it’s designed for exactly that moment.
Catalyst is
a mutual fit.
We’ll start with a conversation to assess where you are, what you’re building, and whether this level of partnership makes sense.
CATALYST
Visibility strategies built on substance, not spectacle. For writers, founders, and mission-driven work.
Pick My Brain →
Get in Touch
Phone
415.746.9270
Locations
San Francisco, CA
Minneapolis, MN
© 2026 Catalyst—Lisa Braun Dubbels. All rights reserved.
Substance first, hype never