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Clarity Blueprint—Catalyst
CATALYST

CATALYST

San Francisco & Minneapolis
Clarity Blueprint

YOU’RE DOING
EVERYTHING.
NOTHING’S
LANDING.

You’ve got something real to say. But you’re getting a hundred contradicting answers and no traction. I read your whole picture by hand and tell you, plainly, what to actually do next.

Starts with a
Free 15-minute
fit call.

No pitch deck, no pressure. We figure out together whether the Blueprint is the right move for you. If it isn’t, I’ll tell you that too.

Book the call →
The Real Problem

There are hundreds of little birds chirping in your ear, and none of them have your best interest at heart.

A coaching package on Monday. A funnel course on Tuesday. A launch framework, a platform strategy, guaranteed column inches. Every voice is confident. Every voice contradicts the last one. None of them is built around your particular work—they’re built to be sold at scale. By the end of the week you’ve heard so much advice you can’t hear yourself anymore. That’s not a tactics problem. That’s a clarity problem, and it’s the one I fix.

What It Is
A comprehensive strategic diagnostic of your visibility—your message, where you sit against the books you’ll be shelved beside, your platforms, your real opportunities, and a plan that runs from this week through launch and past it. Not a quick audit and not a templated PDF. I go deep: I read everything you send, research where your work actually fits in the landscape, and build the whole picture by hand, grounded in thirty years of publishing, media, and platform work. You leave knowing what to say, who it’s for, and exactly what to do next—with the pitches, bios, and launch-week plan already written for you. Not a PR package. Not a content calendar. Not a funnel.
Lisa Braun Dubbels
Who’s behind this

I’m Lisa Braun Dubbels. I’ve spent thirty years inside publishing, media, and personal-transformation platforms—the actual machinery of how things get seen. I write catalyst, where I take that machinery apart in public. The Blueprint is that same judgment, pointed at your situation. I start with questions, not answers—because the people who can actually help your work always do.

What You Walk Away With

What You Walk Away With

01

Message Architecture

You’ll know exactly what you’re saying, who it’s for, and why it matters now.

The one sentence you’ve been circling for months, written down. Everything else builds on it.

02

Platform Assessment

You’ll know what to keep, what to fix, and what to quit.

Where you’re building real signal, where you’re just performing visibility, and where you’re wasting your time. Said plainly.

03

Comp-Title Positioning

You’ll know which shelf you’re on—and how to get off the crowded one.

Where your work sits against the titles it’ll be compared to, and the one line that puts you in the conversation a wider audience is already having.

04

Full-Arc Roadmap

You’ll know what to do Monday morning—and every month from here to launch.

A plan built for momentum, not motion: the first ninety days in detail, then the runway through launch and past it. Prioritized by what’s worth doing and what you’ll actually do.

05

Launch-Window Playbook

You’ll know exactly what release week looks like—the part most people wing.

A day-by-day for the launch window, including what to ignore. The moment everything’s been building toward, planned instead of improvised.

06

Targeted Opportunities

You’ll have 5–10 real names to start with, not a vague “get press.”

Specific outlets and journalists whose work actually aligns with yours, plus content directions worth your time.

07

Decision Rules

You’ll know what to do when the plan meets reality—because it always does.

If an outlet passes, if the date moves, if launch week feels flat: clear if-this-then-that calls, so the Blueprint keeps working long after delivery.

08

Liftable Assets

You’ll have the pitches, bios, and launch copy already written.

Paste-ready: your one-liner, bios in three lengths, a comp line, sample pitch emails, and a launch-week newsletter skeleton. Use them straight.

09

Straight Answers

You’ll finally hear what’s working and what isn’t—without the cushioning.

What’s strong. What’s not landing. What’s overcomplicated. What you should stop doing today. I don’t flatter; flattery isn’t a thing in real publishing circles.

Why Trust Me With This

Track record

You probably haven’t heard of me. That’s by design. I’ve spent thirty years making other people visible—my name doesn’t come up much. Theirs do.

The Blueprint is that judgment, pointed at your work. A diagnostic from someone who has actually run the campaigns—across broadcast, print, and digital—not a framework from someone who read about it.

Authors & Books
Campaigns for Dan Harris, Jaimal Yogis, and Sera Beak. Worked directly with Michael Newton (Journey of Souls) and Ted Andrews (Animal Speak)—million-copy sellers still in print. Midlist titles moved onto the New York Times bestseller list.
Broadcast & Breakthrough
Part of the team that brought The Secret to Oprah.

Multiple appearances—one of them mine. Plus documentary film work aired on OWN and distributed by Kino Lorber.

Organizations
Agency of record for the Nobel Foundation, UN Women, the Dalai Lama Foundation, the Desmond Tutu Peace Foundation, the Nobel Peace Prize Forum, and individual members of The Elders.
In Their Words

Testimonials

“No bullshit or hype, just real advice crafted with care. She takes the time to listen and match your work with those who are ready to receive it.”
Jacob Nordby · Author, The Creative Cure
“She understands the landscape isn’t about getting the story. It’s about creating your brand. Part cheerleader, part hand-holder, part pitbull.”
Dr. Mara Einstein · Professor & Author, Hoodwinked
“I don’t trust many folks in this industry. I absolutely trust Lisa. Sharp as a knife, excellent at pattern recognition, and she embodies the lost art of integrity.”
Jonas Elrod · Filmmaker, In Deep Shift (OWN)
So We’re Clear
  • It’s not a template with your name swapped in
  • It’s not strategy theater or validation dressed up as advice
  • It’s not AI-generated—I use AI for synthesis; the judgment is mine
  • It’s not a promise of press. Nobody honest can guarantee that
Common Questions
Is this AI-generated?
No. I use AI where it helps me synthesize. The thinking is human judgment—thirty years of it.
What if I’m not ready to act on it?
Most people use it as a decision filter for months. It holds up. It doesn’t expire.
Can we keep working together after?
Sometimes. Some clients move into Stopgap or Catalyst. We figure that out once the Blueprint is in hand—no obligation either way.
How It Works

How It Works

  • 01Free 15-minute fit call
  • 02You book—intake within 24 hours
  • 03I build your Blueprint by hand, in 7 days
  • 04We walk through it together (1 hour)
  • 0530-day check-in to recalibrate
The Price
$1,500
Built by hand · 7 days · two calls · 30-day check-in
See a redacted sample Blueprint
Who It’s For
This is for you if
  • ✓ You’re a writer or author with a real book or body of work that isn’t getting seen
  • ✓ You’re a founder or mission-driven leader with something to say and no clear way to say it
  • ✓ You’re drowning in conflicting advice and want one honest read
  • ✓ You’d rather have clarity than reassurance
It’s not for you if
  • × You want a quick win without changing anything
  • × You want someone to “do it all for you”
  • × You’re looking for a guarantee of press or outcomes
  • × You don’t want to be challenged on any of it
Start with a
conversation.
Fifteen minutes, free, no pitch. We work out whether the Blueprint is right for you. Most engagements start exactly here—and if it’s not a fit, I’ll say so.
CATALYST
Visibility strategies built on substance, not spectacle. For writers, founders, and mission-driven work.
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Phone
415.746.9270
Locations
San Francisco, CA
Minneapolis, MN
© 2026 Catalyst—Lisa Braun Dubbels. All rights reserved.
Substance first, hype never