CATALYST
FOR THE
MOMENTS THAT
NEED TO MOVE.
Senior publicity and communications when you need it—as a defined project, or as fractional support month to month. Built for two situations: momentum and containment. Speed without sloppiness. Direct access.
- A retainer in disguise
- A junior team on a checklist
- Long onboarding
- Volume over strategy
- Guaranteed placements
Two Modes
Launch windows. Visibility pushes. Repositioning. When something needs to move and you can’t afford to wait for a long onboarding. Strategy and execution built for the moment you’re in.
Reputational situations. Narratives under pressure. Statement development, media response strategy, stakeholder communication, and steady counsel when hesitation makes things worse. This is where experience isn’t optional.
What Stopgap Includes
Messaging
Positioning & Narrative
Refining your angles, sharpening your language, making sure what you’re saying is clear, distinct, and usable across media and platforms.
Media
Earned Media Strategy
Targeted outlets. Specific angles. Realistic positioning. No bloated lists—just where you actually have traction.
Execution
Campaign & Outreach
Outreach, follow-up, interview prep, coordination. Hands-on execution within a defined scope and timeline.
Launches
Launch Support
Messaging, media angles, press kit, initial outreach. The pre-launch and early push—not sustained campaign management.
Crisis
Reputation & Response
Rapid narrative containment. Public statements, media response, stakeholder communication. Steady counsel under pressure.
Systems
Infrastructure
Content calendars, media tracking, simple systems that keep things moving after the project ends. Functional, not overbuilt.
How It Works
01
Discovery Call
What you’re working on, what’s stuck, what needs to happen.
02
Scope & Timeline
Clear proposal. Defined deliverables. No inflated promises.
03
Execution
Direct access. Regular updates. Real progress, not just activity.
04
Handoff
Completed work, usable assets, clarity on next steps.
- ✓ Authors preparing for launch who need strategy, not full management
- ✓ Founders in transition—repositioning, rebranding, stepping public
- ✓ Organizations needing surge capacity, not another hire
- ✓ Anyone navigating reputational risk that needs managing now
- × Long-term outsourcing disguised as “project work”
- × Full book launches requiring sustained outreach
- × Volume over strategy
If it requires a full, long-term partnership, that’s Catalyst.
$5K–$25K
From $2,500/mo
If you need
support now—
not six months
from now.
support now—
not six months
from now.
Visibility strategies built on substance, not spectacle. For writers, founders, and mission-driven work.
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