THE
SHORTLIST.
This page isn’t in the navigation. There’s no landing page funnel. No launch sequence. If you’re here, someone told you about it—or you’re the kind of person who reads the whole site. Either way, you’re the right audience.
$250
By referral
Monthly access to a senior communications mind for the questions that don’t warrant a full engagement but are too important to guess on. Plus something you can’t get anywhere else: you stay front of mind. When a media opportunity crosses my desk and it fits your work, you hear about it first. Think of it as having a strategist in your back pocket—one who’s actively watching for your openings. The rate reflects what it is: a friends-of-friends number, not a public price.
You email or call. I respond with real thinking, not a runaround—and when we talk, every minute is accounted for, up to an hour a month. Messaging gut checks. Media timing. Positioning questions. Front-end and UX thinking. What to do with the journalist who just landed in your inbox. The kind of advice you’d get from a colleague who’s been doing this for three decades—because that’s what this is.
- A retainer
- A course
- A community
- A Slack channel
- A mastermind
If any of those words made you more interested, this probably isn’t for you.
- “Does this positioning land?”
- “How should I frame this?”
- “Is my bio working?”
- “What’s the angle here?”
- “Should I respond to this journalist?”
- “Is this outlet worth my time?”
- “When should I announce this?”
- “What do I do with this opportunity?”
- “I saw something that fits your work—interested?”
- “Is my website saying the right things?”
- “Should I do a podcast?”
- “How do I handle this situation?”
- “What should I stop doing?”
“
It’s the secret menu. No animal style, but you do get a senior strategist who’s read your work and remembers your situation between emails.
- CapacityDeliberately small
- FormatEmail or phone
- IncludedUp to one hour a month
- TimeEvery minute accounted for
- RolloverMonthly: use it or lose it · Annual: anytime that year
- MediaOpportunities forwarded when they fit
- ResponseWithin a day, faster if urgent
- CommitmentMonth-to-month
- CancellationAnytime
- Pay annually$2,500/year (two months free)
If you know,
you know.
you know.
$250/month for up to an hour of my time, a friends-and-family rate—cancel anytime, and monthly time doesn’t roll over. Or pay $2,500 for the year—two months free, with hours you can use anytime that year.
Visibility strategies built on substance, not spectacle. For writers, founders, and mission-driven work.